Did you catch that?
I said “Mitch Miller”
Done! Bye! Thanks for coming!
Join my email list here on your way out 😉 LOL
Seriously though, what else do you want from me? I said everything that needs to be said about business growth, process, ethically scaling, and playing to your strengths. What more do you want?
Oh…you actually want T-H-E specific advice that Mitch gave me.
Ahhh, oh ok…well,
Join my email list and you’ll get it in your inbox!!!!
hahahaha, I see you Felicia! (more on her later)
You was bout to get all pissed off 😉 hehe
Well, here you go…from the mouth of the master himself
4 Steps To Quickly & Ethically Grow Your Business
But before I unveil the goodies, lemmie give you the back drop to this post:
- We actually recorded our skype session on video (using screenflow)
- I used a new headset (wireless Logitech)
- Didn’t know that the headset volume and my macbook wasn’t synced (I’m an idiot)
- Therefore, the recording didn’t pick up audio from Mitch (I’m sorry Mitch)
- So when I went to edit the video, the audio was missing **facepalm** (I dreaded telling Mitch)
- but..but…I remembered EVERY single word of advice that Mitch shared (check out the picture below, after I got off the phone with Mitch…me and my little girlie went to town scribbling on the wall)
- and I organized his advice into this 4 step process (genius)
- I’m not sure if he knew, but as he was dropping gems, this 4 step process naturally flowed out of him (genius 10x)
- I’m certain he didn’t plan on schooling me on this “4 step process” (but thank goodness he did)
- But because the dude is THAT good, this is the result of our botched skype video recording session (you’re welcome)
Step 1: Create Process (SOP-Standard Operating Procedures)
This might not come as a surprise to many of you, BUT…let me ask you this:
Would YOU be willing to share your process?
Yep, if the notion of creating process isn’t new to you, then can you drop a link to your process in the comments so I can see how you’ve structured it?
Here’s the deal, we all know that it’s impossible to be and do multiple things simultaneously as a business owner. But for some reason, we’re always busy doing almost everything. When you create process, it makes life easier. The only problem is, creating process is a long, monotonous, tedious, rip my hair out arduous thing to do. Hence, some of us can’t drop a direct link to our “process” that we’ve created.
It only exists in email messages, FB messages to our VA, text messages, random recorded videos, etc…
I’m guilty! I hate creating process!
Mitch challenged me to keep my SOP’s simple and straight to the point. Make sure it has these elements to it:
- Step by step
- Easy to follow
Follow this format and creating process should be a breeze. After all, it has to be easy to read, therefore it should be easy to write LOL
Step 2: Find Good Partners To Delegate To
In all fairness, when Mitch was illustrating how to find someone good to do the work for me, he was talking with the assumption that there are things I DO NOT like to do and that I need to start thinking bigger.
And yes, at this point in my life, there’s a lot of tasks I prefer not to spend time on.
Delegate, delegate, delegate right?
But don’t just delegate for the sake of doing it.
When I find people to work with, I should NOT, I repeat…SHOULD NOT find someone that is like me. It’s cool that I want to have someone to talk strategy with, cast vision, look at growth objectives and be jazzed at scalability with.
Mitch was saying that I need to find someone who is committed to doing the things that I don’t want to do.
One of my friends on Facebook, who’s actually an incredible Facebook Ads service provider, shares the same sentiment as I do on a task that I prefer NOT to do.
Me three Rory, me three!!!
So this is what I needed to do. My “next steps” checklist when it comes to finding someone to do the grunt work:
- clearly identify the tasks I don’t want to do
- put it into a specific “requirements” list
- talk to friends/colleagues and ask if they know anyone who fits that list
- put up a post on indeed or upwork with that list
- be willing to take a pay cut in exchange for growth and peace of mind
And shortly after my skype call with Mitch…that’s exactly what I did!
Step 3: Make Sure They’re A Good Fit (Personality)
Taking a page from Step 2…not only is it important to find someone who is built to do the work, you need to make sure that person/or team is a good fit.
The last thing you want is someone who can produce great results, but is toxic. Although the positive results might be great…it’s not worth the headache in the long run.
Mitch talked about some technical ways to identify character traits and personalities of people when screening people.
One resource he shared is 16 personalities. It’s an interesting tool to find out more about a person…like a Myers Briggs but more UI (user-interface aka the way the website works) friendly
The other thing he mentioned was using my intuition, aka gut feeling.
If I start talking to someone and feel like its a chore to get a laugh out of them then it’s probably not a good move.
And that gut feeling advice is exactly what I took when I started my back and forth with a several folks.
One dude in particular, we hit it off and went directly to work.
In case you haven’t noticed yet…the website that you’re on is heavily focused on cold outreach and different elements involved in reaching out “cold” to potential customers, influencers, celebrities, journalists, and other people’s grandmothers, etc…
In my convo with my new business friend, we talked about a lot of things, but in this screenshot, I shared that one of the leads went from super warm to ice cold (mostly because the weekend and thanksgiving holidays lol…I know, I’m being ruthless for holding it against him…but I’m a speed to “cool” guy and if it takes you 24 hours to respond, then we’re done!!! NEXT!! Bye Felicia!!!)
I’ve never heard the expression “Bye Felicia” before, but as soon as mr-new-dude-business-friend dropped it, I instantly knew it was a match made in money-heaven!
And sure enough…
as the week ensued, we were going back and forth so much that we forgot that we had closed a deal in less than a week of working together.
If that isn’t a fit, then I must be in idiot!
Step 4: Be Clear on Compensation (Pay)
(fyi, this section of the blog post might be a little more philosophical and transparent…so bare with me)
Money is EVERYTHING!!!
And if you don’t think so, then good for you. Stay over there in your meditative and transcendental state of existentialism Kierkegaard! smh
But when you’re in business…money is the life blood, point, blank, period.
Money is what dictates value.
If your product or service is of extreme value YET no one pays for it…then what’s the value again?
So when it comes to “growing” your business, it’s inherent that you gotta look at the money…and see what’s coming in, and look at what’s going out, so you can know where to allocate it properly, for growth.
Mitch flat out told me:
“Dude, you have to be ok with a pay-cut!”
I’ve got some solid VA’s that do very good work.
But for my “agency” specific work, I actually didn’t have a solid SOLID team…none at least that I can confidently trust to do the more meaningful and needle moving tasks, beyond what the already amazing Loy, Alain, and Chirag them can do.
When he said that, it made me re-think my entire operation.
I went back to the drawing board and slightly altered my model.
In business…money for the sake of value is great!
when it’s at the expense of peace of mind, quality family time, homework time, volunteering in the Kindergarten classroom time, etc…then it’s NOT right.
It’s NOT ethical!
It’s NOT worth it.
And I hypocritically agree.
I’m grateful that I DO have the time and flexibility to do things…BUT my problem is that I enjoy the money making, creative thinking hustle more than I enjoy the everyday-life-things.
I know I should be spending MORE focused time with the family, but my affection is in this hustle/creation/implemention game.
that probably needs to change for me.
After the call with Mitch, I went into full acceleration action.
Now that I have a super SOLID team that can fulfill on my “agency” service (Paid Advertising and Lead Generation for Local/Small Businesses) I can start the real work of shifting my affections toward family and community.
One way I’m hacking my mind is by understanding “the other” motivating factor that drives me, then playing to that.
It’s clear that money is a motivating factor for me (and a lot of you too, don’t try to lie Felicia lol)
but I’m also motivated by an insatiable need to be seen, heard, understood, and accepted.
And if I can shift my affections to believe that as I’m paying other’s what they’re worth, to do great work…in turn, I’ll be sharing in that communal joy of what money can provide (for all of us) hence…satisfying the desire to be accepted…because of course, they’ll appreciate and accept me for providing that business/money opportunity.
And now…with the extra time (since I’m not building marketing and lead gen funnels anymore, at least not the majority of the time) I can essentially triple or 10x (Grant Cardone style) my efforts. The result now becomes inevitable.
At the end of the day…
There’s no substitute for peace of mind.
And there’s not substitute for lost time with your family, children, and friends.
I’ll pay whoever I need to pay to get stuff done right and I’ll do all the work that I enjoy doing to bring in that mula and make sure we all eat, but more importantly, to make sure I have the necessary space to work on ME.
That’s right!! I recognize my frailty and selfishness and my need to implement measures to care for my soul while pursing the every growing promise of “entrepreneurship”
and I think, once I can put these measures of growth into play, working on me will be much more enjoyable.
- Create an easy to follow PROCESS
- PARTNER with people who can fill in the gaps
- Find the right fit with a great PERSONALITY
- Be clear with the PAY
More of others and
Less of me!!!
End of Blog Post
I wonder if the audio problem might actually have been a blessing in disguise 🙂
I really enjoyed writing this and it reminded me of what truly matters when it’s all said and done.
🙂 Thanks for reading!
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