Building Your Customer Avatar – No Guesswork Process & Worksheet

In this video, I walk through how I build out a customer avatar using the #DMLab’s worksheet. It’s an amazing tool and a great read, however it had some holes that needed to be filled in terms of fleshing out the details of the avatar settings.

I share with you my step by step process on how I fill out the details, where I go for the information, and the amount of items I make assumptions on.

Here are links to the items I mention in the video:

• https://www.wikipedia.org
• https://www.census.gov/govs
• http://yelp.com
• http://magazines.com

Here’s the link to my workflowy process:

• https://workflowy.com/s/vygHqmhWQZ

Here are the links to the customer avatar worksheets:

• http://bit.ly/male-customer-avatar-form
• http://bit.ly/female-customer-avatar