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Building Your Customer Avatar – No Guesswork Process & Worksheet

October 29, 2016 by admin Leave a Comment

In this video, I walk through how I build out a customer avatar using the #DMLab’s worksheet. It’s an amazing tool and a great read, however it had some holes that needed to be filled in terms of fleshing out the details of the avatar settings.

I share with you my step by step process on how I fill out the details, where I go for the information, and the amount of items I make assumptions on.

Here are links to the items I mention in the video:

  • https://www.wikipedia.org
  • https://www.census.gov/govs
  • http://yelp.com
  • http://magazines.com

Here’s the link to my workflowy process:

  • https://workflowy.com/s/vygHqmhWQZ

Here are the links to the customer avatar worksheets:

  • http://bit.ly/male-customer-avatar-form
  • http://bit.ly/female-customer-avatar

 

Building Your Customer Avatar – No Guesswork Process & Worksheet
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Filed Under: Customer Avatar, Tools Tagged With: avatar, resources

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