In this video, I walk through how I build out a customer avatar using the #DMLab’s worksheet. It’s an amazing tool and a great read, however it had some holes that needed to be filled in terms of fleshing out the details of the avatar settings.
I share with you my step by step process on how I fill out the details, where I go for the information, and the amount of items I make assumptions on.
Here are links to the items I mention in the video:
Here’s the link to my workflowy process:
Here are the links to the customer avatar worksheets: